People


16
Sep 11

Why John Locke’s Readers Love Him and What You Can Learn From It

I should have written this post ages ago. I owe the author. 

No, John Locke has never intentionally done anything for me that I know of.  Not consciously, anyway. 

Instead, John Locke has shown me how to be a better . . . person.

You might think John’s a self-help writer, or maybe he writes about faith. Nope.  

John Locke writes action novels, and great ones. He develops some awesome characters, especially the hero of his action novels, Donovan Creed. Creed is an anti-terror assassin, but, no, John Locke isn’t teaching me to kill. 

John_locke_blog

John Locke’s teaching me to love people more.

Seriously.

The reason John Locke’s readers have made him the most successful self-published author in history is simple:  he loves his readers first.

Here’s how John shows his love to those readers:

John Locke Respects His Readers’ Time:  I read a lot of business books. I end up hating most of them, even the ones that teach me something valuable. I hate them because they usually take 40,000 words to tell a 10,000 word story.  Being self-published, John Locke doesn’t fill his books with extra words just meet some artificial word count quota. He just tells the story.  When the story’s done, he puts down the pen and gives his gift to the world.  Even on his blog, John writes only when he has something you want to read.  Posts about once a month, and his posts are usually under 600 words. 

John Locke Helps Others:  How? Well, for one, he uses his fairly significant Twitter following (http://twitter.com/donovancreed) to promote others people work more than he promotes his own.  In fact, it’s hard to find a tweet of his that pumps his own books.  He uses his popularity to increase attention to people who deserve more attention.

John Locke Adds Fun:  How cool is it to know your work makes people smile? Well, that’s exactly what John does for a living. Sure, he calls himself a writer. But writing is just a vehicle for his true mission.  His mission is clearly to bring happiness to people. My guess is that God smiles when we make others smile–less so when we amuse ourselves.

John Locke Cares About His Customers:  In How I Sold 1 Million eBooks in 5 Months, his book on self-publishing, John reminds me of Derek Sivers, author of Anything You Want.  John and Derek both believe in putting customers (readers) first. You can feel it in the Donovan Creed novels. You’ll think that John wrote them just for you.  In fact, I sometimes feel jealous when I hear that he’s sold millions of copies of his books. 

John Locke Writes About People:  He writes about both the ordinary and the bigger-than-life, but he writes about real human beings–their wants, their pains, their worries, their joys. On his blog, John promotes everyday heroes: Joe Paterno, Michael J. Fox, a guy in a Subway, and his mom.  These stories remind me how little I do for others–how many opportunities I miss to make life better. 

That last quality–writing about people–means the most.  You can’t write about people unless you understand and appreciate people. This love of people drips from John’s novels, even from the assassins’ words.  The good characters in John’s books give; the bad ones take. 

Some readers might get all balled up in John’s use of language, adult situations, and violence.  Too bad.  His stories are fully human at a time in history when too much emphasis lands on other, less important, things.  

I will try to be more like John Locke.  And I can’t imagine a higher compliment than that.

 

P.S.  You can learn a lot about John Locke from his fabulous book on his writing strategy:

 

 

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16
Jul 11

Meditate on This, Why Don’t You?

I was 18 and a college freshman. It was a Tuesday night in October. My 1970 Chevy Impala felt wide open in the fifty-degree air and the smell of freshly fallen leaves. I drove through Forest Park feeling the rhythm of the yellow street lights as I moved between light and dark. “Memory” from Cats came on the radio. I lit a Camel (no filter). I was free.

Parkatnight

In America, we often think of independence as a collective thing. That’s bassackwards, isn’t it? 

Independence is individual.

July 4th is Independence Day–the day we celebrate breaking free from Britain.  We broke from a nation, as a nation. The collective celebration makes sense.

But we did not break free because of some philosophy about groups of people; our philosophy, embodied in the Declaration of Independence, is about the rights of individual human beings.

We do need other people. We are social animals. But we are free to associate, to work with, to help or ignore those we choose.  No human being has the just authority to force any of us to associate with any other.

Independence is about people.

We broke from England to experiment with governments of our own choosing.

Independence means that I have all I need to live my life as I see best, limited only by my intrusions into others’ lives.

On Independence Day weekend, think about that. Take five minutes to meditate on the word “independence” and its personal promise to you, not to the collective.

Independence is earned.

Then take a moment and think about the threats to our independence. They abound. Our families can stifle us. The corporations we work for bind us. The debts we take on chain us. And governments at all levels shackle our bodies, hearts, and minds.

In 1838, a young French aristocrat toured the United States and wrote about his impressions. Toward the end of this two-volume collection, Tocqueville wrote about despotism in America, should it ever return. It’s a sobering, staggering premonition. Here’s a tiny sample:

Above this race of men stands an immense and tutelary power, which takes upon itself alone to secure their gratifications and to watch over their fate. That power is absolute, minute, regular, provident, and mild. It would be like the authority of a parent if, like that authority, its object was to prepare men for manhood; but it seeks, on the contrary, to keep them in perpetual childhood: it is well content that the people should rejoice, provided they think of nothing but rejoicing. For their happiness such a government willingly labors, but it chooses to be the sole agent and the only arbiter of that happiness; it provides for their security, foresees and supplies their necessities, facilitates their pleasures, manages their principal concerns, directs their industry, regulates the descent of property, and subdivides their inheritances: what remains, but to spare them all the care of thinking and all the trouble of living?

Happy 4th of July. And congratulations on your independence . . . if you can keep it.

 

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24
Jun 11

Missing the Message for the Words

The SMS text message screamed in all caps:

SETH GODIN IS  A COMMUNIST!

photo courtesy of minaka

And that was only the beginning.  My cellphone vibrated with new revelations about Godin for the next seven minutes. 

What started all this? 

My friend – let’s call him “Jim” – just finished Linchpin by Seth Godin.  Jim was convinced that the book’s purpose was to inspire an overthrow of the US government and to replace it with a Soviet-style Marxist regime.

I admit that Seth alluded to The Communist Manifesto a few times in Linchpin.  I also admit that the book talked about an economic revolution that would change everything about the way we work and make a living. Not to mention, I’ve disagreed with Seth Godin in the past.

But I don’t believe Godin is a communist. 

Actually, I think Linchpin is profoundly anti-authoritarian.  Here’s why.

First, Godin doesn’t “call for” a revolution. Instead, he observes the revolution that’s going on all around us.  He recognizes that people no longer trust the factory system that created a century of unbelievable wealth and prosperity in the Western world.  He points out that the nature of work has changed.  He isn’t necessarily advocating that change, but dealing with it.

Second, Linchpin helps people break free from the chains held by their corporate masters.  Every tea partier knows that corporate welfare is even more dangerous than individual welfare. Every worker who’s left a massive corporation for self-employment or to join a start-up knows the feeling of liberation and release when you hand in your swipe card.

Third, Godin seems a little too happy about making money according to his rules, not the politburo’s, to be a communist.  In Linchpin, Seth’s actually telling all of us that it’s okay to break free from our corporate masters, to invest in emotional labor, and to produce remarkable stuff for ungodly amounts of income. 

In Jim’s defense, I  know from experience that Seth’s research and understanding of subjects isn’t always the deepest.   Like me and many others, Seth will run with an idea before validating it completely.

Still, I think Jim missed Seth’s points because some of Seth’s words, phrases, and references touched Jim’s hot buttons. Jim missed the message because of the words used to convey it.

Maybe I avoided Jim’s emotional response to Linchpin because I’ve been reading Seth Godin for years.  (It was Jim’s intro to Seth.)  Or maybe Jim’s right, I’m wrong, and Seth Godin’s a Marx-loving, Che cheering commie. 

Either way, I think Linchpin lacks the evidence for either of us to prove our positions.  Both of us interpret the book through lenses clouded by experience and emotions.

Now, go enjoy your weekend after you drop your two cents in the comment box below.

P.S.  If you read this, Seth, we’d all love for you to settle the issue.Smile

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1
Jun 11

Sitting is Killing You

Sitting is Killing You
Via: Medical Billing And Coding

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14
May 11

Who’s Lucky?

There’s a “special” school in St. Louis County. Its seniors graduated on last Friday.

BenGraduating

How sad it must be for those kids. They’re not graduating from the district’s “normal” schools with their peers. For various reasons, they’ve been relegated to a school for misfits.

Seeing the building makes the bad feelings worse.  It’s a former grade school, crammed inconveniently behind a bank and a Taco Bell. Its Eisenhower era architecture stands out  amidst its Mortgage Boom surroundings like a dandelion on golf course. And the high school kids—some in their early 20s—appear freakishly large in the building.

The clown car impression intensifies inside the gymnasium. Its small, undersized basketball court barely holds the families of sixty or so graduates.

The scene was such a contrast for me.

I graduated with almost 600 other kids. Of them, I knew only a small percentage, really. At my high school graduation in the cavernous Cathedral Basilica of St. Louis – which I and all locals will forever call “The New Cathedral” – we sat in alphabetical order for the first time ever.  I had never met the two girls sandwiching me.  (One of them I would have remembered, trust me.)

I was lucky.  I graduated on time with my peers. I was never set back. I got by with a lot—a lot of misbehavior that earned expulsion for other kids. Like I said, I was lucky.

Or was I?

The ceremony at Fern Ridge High School moved me. Me and everyone around me.

Mr. Chris Oliver, an English teacher moving onto a new career after this year, served as the key note speaker. He talked about the wretched state of factory education in America, of course. He talked about the graduating seniors, too.

And he cried.  He paused to compose himself three, four, five times.

I cried, too.  It’s been a while since I’ve had a job that moved me. Chris’s job surely does.

Or did.

Chris said, “Fern Ridge should be a model for all schools in America.” I think he might be right.

At Fern Ridge, Chris was freed from the strictures of a “safe” curriculum handed down like divine instructions on granite tablets. Instead, this school expected him to use his skills and his heart to reach the students—students who have already rejected the factory model of education.

Chris was free, as he said, to “say something crazy” in his classroom.

That means Chris’s students were free to learn and to think. Fernies, as they’re called, do not memorize and regurgitate. 

After his talk, Chris kicked off a Fern Ridge tradition. Teachers stood, one by one, and read an original Tanka to a student.

More tears, but lots of laughs.

(You can’t read Tankas to every student in a class of 600.)

The administrators and teachers on the dais beamed throughout the ceremony. Why shouldn’t they? I said that this was no factory high school. The kids were no factory products. They were, as one of the Tankas described a girl in the class, round pegs in a square world.

America’s education system couldn’t hold these kids.  Most were too intelligent and passionate to make it in regular schools where conformity, anonymity, and banality earn non-descript praise from a faceless bureaucrat.

Education in America—regular, factory education—banished creativity, expression, and brilliance long ago.  Like all socialist schemes, public education “covers the surface of society with a network of small complicated rules, minute and uniform, through which the most original minds and the most energetic characters cannot penetrate, to rise above the crowd [source].”

Students with the courage to cut through that network of rules and stand above the crowd are sentenced to places like Fern Ridge,  or to Missouri’s Options program, where they can earn a diploma without corrupting the numb kids in the regular schools.

When my son accepted his diploma from the principal, I was proud, of course. I was even more humbled and a embarrassed. Not because my son graduated from an alternative school for kids who refused to conform, but because I didn’t.

Way to go, Ben.

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2
May 11

Declare Victory

Politics creates incentives to shout, “we lost.” That’s why after every great debate, both sides rush to claim defeat.

Defeats help fire up the emotional base. Screaming, “We’re behind,” helps fundraising. 

Here’s why claiming defeat isn’t such a great idea:  most people who listen to you are not your base.  Nor or they your opponents.  Most people listening are concerned people trying to decide which side’s right and which side’s wrong.

When you declare yourself the winner, some will agree, some won’t.  When you declare defeat, everyone will agree with you.  Claim defeat often enough, and people will just call you a loser.

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